‘Expelled’ | Netflix & iTunes Digital Release
Pre-release
Role included in-person management of talent social media accounts during tour of various cities and nationwide press outlets (Vogue, Seventeen, etc.) leading up to, during, and in the weeks following the digital release where the film went to top the iTunes Digital Sales Chart for 4 weeks.
Captured content, determined final messaging, and coordinated posting for key Social content & coordination during both the preliminary coordination and on-site promotion.
Answered to the CMO of ATV TJ Marchetti during the Press Kit & Tour and during the weeks after release to sustain hype & sales across various Social Media platforms
